Alexandra Nicol

Alexandra M. Nicol  


Executive Summary

Alexandra M. Nicol's practice is focused on corporate and commercial law, particularly various commercial regulatory matters.

Alexandra is the National Leader of our Advertising, Marketing and Sponsorship Group, as well as Montréal Regional Leader of our Financial Services Regulatory Group and our Seniors Residential and Long-Term Care Operators Group. She is also an active member of both our Privacy and Access to Information Group and Life Sciences Group.

Representative Work

  • Advises clients from a variety of industries on matters relating to marketing practices, advertising, labeling and packaging, and the requirements of the Charter of the French language and Canada's anti-spam law.
  • Reviews advertising initiatives, the terms and conditions of marketing, gift card and customer loyalty programs, as well as contest rules, in order to ensure their compliance with the law, and suggests changes as required.
  • Advises clients on compliance issues relating to access to information and the protection of personal information, particularly in the context of commercial operations, transactions and service-provider agreements.
  • Provides advice to clients on consumer protection and consumer credit matters and reviews contracts for large retailers, telecommunications companies and financial institutions (including credit card contracts), in order to ensure their compliance with the law, and suggests changes as required.
  • Advises pharmaceutical and other companies with respect to federal and provincial legislation as well as industry codes of conduct governing the marketing of prescription drugs, medical devices and natural products.
  • Advises residences for the elderly, residential and long-term care centres as well as other healthcare establishments on regulatory matters applicable to them.
  • Advises clients on the laws, regulations and codes of ethics governing the members of various professional orders in Québec, particularly healthcare professionals.
  • Advises clients on a variety of business and corporate commercial matters and she also drafts and revises commercial agreements.

Publications & Presentations

Alexandra is a frequent blogger on the “BLG Not-for-Profit and Charity Law in Canada Blog”. This Blog is intended to be of value to anyone in Canada who has any involvement with Not-For-Profit Organizations or Charities.


  • Co-author, "Canadian Marketing Association Publishes Guide on Transparency for Consumers," BLG Advertising, Marketing and Sponsorship Law Bulletin, March 2019.
  •  "Guidelines on the Collection of Personal Information and Leases", Canadian Privacy Law Review (LexisNexis Canada Inc.), Vol. II, No. 8, July 2014.
  • "Overwhelmed by Canada's anti-spam law? Start here with the basics", Internet and E-Commerce Law in Canada (LexisNexis Canada Inc.), Vol. 15, No. 2, June 2014.
  • "Êtes-vous prêts pour la nouvelle loi anti-pourriel?" L'Informateur public et privé, AAPI, Vol. 20, No. 1, Jan.-March 2014.
  • "Est-ce que l'invalidité de la loi sur la protection des renseignements personnels de l'Alberta pourrait avoir un impact sur la loi québécoise?" L'Informateur public et privé, AAPI, Vol. 20, No. 1, Jan.-March 2014.
  • "La Cour suprême se prononce: La Charte protège la vie privée d'un employé à l'égard du contenu de l'ordinateur qui lui est fourni par son employeur," L'Informateur public et privé, AAPI, Vol. 18, No. 4, October-December 2012.
  • "Position de principe sur la publicité comportementale en ligne émise par le Commissariat à la protection de la vie privée du Canada," L'Informateur public et privé, AAPI, Vol. 18, No. 3, July-September 2012.
  • "What You Can and Can't Do When Following the Money," The Law of Privacy in Canada Blog at, July 2012.
  • "Merck Frosst Canada Ltée. c. Canada (Santé): La Cour suprême formule des lignes directrices en matière d'accès à l'information," L'Informateur public et privé, AAPI, Vol. 18, No. 1, January-March 2012.
  • "Consumer Packaging and Labelling Laws in Canada," Asia Pacific Report, November 2011.
  • "French-Language Requirements and Trade-Mark Law in Canada," Managing Intellectual Property website, September 2011.
  • "Quand la saine administration de la justice prend le pas sur la liberté de presse et la liberté des débats," L'Informateur public et privé, AAPI, Vol. 17, No. 2, April‑June 2011.
  • "Quelle est la protection accordée aux journalistes et à leurs sources anonymes au Québec?," L'Informateur public et privé, AAPI, Vol. 17, No. 1, January‑March 2011.
  • "Achats en ligne: vigilance requise," Premières en affaires Magazine, April 2010 (with Danielle Ferron).
  • Update and revision of the Canada/Québec chapter in Warranties and Disclaimers: Limitation of Liability in Consumer-Related Transactions, International Bar Association, 2009.

BLG Publications


  • Presentation on Canada's new anti-spam law at the Canadian Life and Health Insurance Association (CLHIA), April 2014.
  • "Got Canadian Customers? Canada's New Anti-Spam Law and Other Legal Issues to Consider When Marketing to Canadians", audio webinar on West LegalEdcenter, March 5, 2014.
  • Webinar presentation entitled "La nouvelle loi anti-pourriel: interdictions et conseils pratiques,", September 2012.
  • Presentation on French-language requirements in Québec, client seminar sponsored by BLG's Automotive Group, March 2012.
  • Webinar presentation on French-language requirements entitled "Marketing Law News Flashes,", May 2012.
  • Presentation on the new Canadian anti-spam legislation, given to representatives of the Sports and Entertainment Committee of the Corporate Counsel Association (USA), January 2012.
  • "Privacy and Anti-Spam Considerations in Marketing Practices," client seminar on data security and privacy, November 2011.
  • "L'exception n'est pas la règle: Loi sur les contrats des organismes publics," given at the Colloque Informatique-Santé 2010 of the AQESSS, October 2010.
  • "Provincial Perspective and Financial Services Providers: Where are They Now? A Québec Update," part of BLG's Annual Executive Summary on the regulation of financial services, May 2010.
  • "L'importance de la protection des renseignements personnels dans le cadre de transactions commerciales," Canadian Institute Conference, March 2010.