A successful marketing strategy has become a business requirement in every industry. Whether your organization is in the field of advertising, or uses social media and public relations regularly in its operations, it is critical to understand the laws that affect your message. BLG’s Advertising, Marketing and Sponsorship Group can provide you with the information and advice you need to fully understand the legal and regulatory matters that affect your marketing and promotional activities.
Our Advertising, Marketing and Sponsorship Group has experience in:
- Advising on advertising and marketing law matters, including product packaging and labelling, logos, brands, contests, coupons, gift cards and loyalty programs
- Negotiating, drafting and reviewing sponsorship agreements
- Handling issues arising from false and misleading advertising claims as well as comparative advertising
- Advising on intellectual property matters, including trade dress, trademark and copyright infringements and related matters
- Assisting clients in relation to a variety of other legal and ethical concerns, such as privacy, anti-spam, consumer protection, advertising to children, ordinary selling price and defamation
The Advertising, Marketing and Sponsorship Group is made up of lawyers practising in a range of specialized areas, including competition, litigation, intellectual property, and corporate and commercial law. We can also quickly assemble multi-disciplinary teams to establish strategic alliances, whether in the form of exclusive marketing and supply agreements, joint promotions, co-branding, merchandising and/or promotion agreements. We work as part of your team to achieve the results you need.
