What you can and can’t do when following the money

In June, the Office of the Privacy Commissioner of Canada (the “OPC”) issued a detailed policy position on online behavioural advertising (“OBA”). The term “online behavioural advertising” is defined by the OPC as “tracking and targeting of individuals’ web activities, across sites and over time, in order to serve advertisements that are tailored to those individuals’ inferred interests.” (...)

type What You Can and Can`t do When Following the Money