Justine is a Partner, Lawyer & Trademark Agent, and Regional IP Group Leader for Toronto. Justine has practised exclusively in the field of intellectual property since 1990 when she joined a Toronto intellectual property boutique firm as a first year law summer student.
Justine guides clients in the global clearance and protection of trademarks, and has particular expertise with non-traditional marks and pharmaceutical marks. Justine also specializes in trade dress protection, and the strategic use of trademark, design, and copyright regimes to develop comprehensive rights.
Justine also assists clients with the commercialization of intellectual property. Justine has significant transactional experience, and clients rely on her to provide strategic analysis of Canadian trademark portfolios owned by potential acquisitions, and the strength and expansion potential of key brands.
Justine's practice also extends to contentious matters. She enforces clients' trademark rights through opposition and cancellation proceedings, sending demand letters and negotiating settlement agreements, and working with the IP litigation team to devise strategies in court actions involving complex trademark issues.
Justine is consistently ranked as a leading trademark lawyer (see Rankings & Recognitions), and is known for her exemplary client service. She was awarded a Lexology / ILO Client Choice Award (IP: Trademarks, Ontario) in 2014, and is honoured to have been nominated in 2015, 2016, and 2017.