Bruce Churchill-Smith QC

Senior Counsel

Executive Summary

Bruce Churchill-Smith is Regional Leader of our Insurance and Tort Liability Group, Senior Counsel in our Insurance Corporate/Regulatory Group, and works closely with the BLG Cybersecurity group. Based in Calgary, Bruce primarily focuses his practice on all areas of insurance, including insurance corporate / regulatory law, products liability, class actions, transportation, and oil & gas litigation. He is also involved in our Team North initiative. He has appeared before the Court of Queen’s Bench of Alberta, the Alberta and British Columbia Courts of Appeal, the Supreme Court of Yukon, and the Federal Court of Canada. He has also acted as a mediator in a number of mediations, and has completed the Advanced Mediation Civil Litigation program delivered by the Continuing Legal Education Society of British Columbia.

In addition to maintaining his practice, Bruce is extensively involved in pro bono work. He is Chair of BLG’s National Pro Bono Committee, the Past President of Pro Bono Law Alberta, and a past member of the Law Society of Alberta’s Pro Bono Task Force. He is also a coordinator of the Child Advocacy Pro Bono Project (a Joint Initiative of BLG, the Chi​ldren’s Legal Education Resource Centre, and Pro Bono Law Alberta) and a past chair of the Volunteer Lawyers’ Service.


Representative Work

  • Representing insurers, brokers, adjusters on various regulatory and licensing issues.
  • Representing a number of property and casualty insurers; insurance litigation practice includes professional liability and coverage disputes.
  • Representing many manufacturers on product liability claims including in the oil & gas sector, as well as food contamination, electronics, medical devices, drugs and sports-related equipment.
  • Representing oil & gas companies with a focus on oil & gas insurance matters.
  • Providing coverage opinions on energy, comprehensive general liability, and pollution/environmental policies.

Publications & Presentations

  • Speaker, “Cross-Border Developments in the Trucking Industry,” ALFA International (a Global Legal Network) Transportation Seminar, May 2012.
  • Presenter, “Cross-Border Litigation,” ALFA International, March 2011.
  • Presenter, “Business Litigation in Real Time,” International Client Seminar, March 2011.
  • Speaker, “Pro Bono Across the Nation” and opening and closing remarks, 3rd National Pro Bono Conference; September 2010.
  • Speaker, “Bill C-6:  Canada Consumer Products Safety Act,” ALFA Products Liability International Client Seminar, March 2010.
  • Speaker, “Electronic Discovery and Trucking Technology:  State-of-the-Art Technology, How to Preserve and Protect ESI,” ALFA Transportation Practice Group Seminar, May 2009.
  • Speaker, “Enforcement of Foreign Judgments in Canada,” ALFA International Client Seminar, March 2008.
  • Speaker, “Products Liability,” The Canadian Insurance Claims Managers’ Association, October 2007.
  • Panellist, “From Ashes to the Courtroom,” Fire Investigation Seminar for the Insurance Institute of Southern Alberta, February 2006.
  • Speaker, Product Safety and Liability Conference, National Electrical Manufacturers’ Association, 2005.
  • Speaker, “Effective Advocacy in Judicial Dispute Resolutions,” The Legal Education Society of Alberta; 2004.
  • Speaker, “Manufacturer’s Duty to Warn:  A Canadian Perspective;” Canadian Defence Lawyers Association; 2003.
  • Speaker, “Motor Carrier Liability:  A Canadian Perspective,” Association of Transportation Law, Logistics & Policy (ATLLP), 2004. 
  • Speaker, “Product Liability,” 4th Annual Insurance Conference; The Continuing Legal Education Society of British Columbia; 2004.
  • Author, “Manufacturer’s Duty to Warn:  A Canadian Perspective,” Federation of Defence & Corporate Counsel Quarterly; 2004.
  • Speaker, “Wrongful Death,” ALFA International Transportation Law Compendium, 2004.
  • Speaker, “Mediation,” Alberta Association of Insurance Adjusters; 2000.
  • Speaker, “Spoliation Issues in Canada,” ALFA International Product Liability Compendium, 2001.

Rankings & Recognitions

  • Recognized in the 2019 edition of Benchmark Canada – The Definitive Guide to Canada's Leading Litigation Firms & Attorneys (Commercial, Insurance, Product Liability - Litigation Star).
  • Recognized in the 2019 (and since 2014) edition of Best Lawyers in Canada (Insurance Law and Personal Injury Litigation).
  • Recognized in the 2016 edition of Benchmark Canada — The Definitive Guide to Canada's Leading Litigation Firms & Attorneys as a "Local Litigation Star: Alberta"​ and a "Litigation Star: General Commercial, Insurance and Product Liability."​
  • ​Recipient of the Distinguished Service Award for Pro Bono Legal Service 2015 from the Law Society of Alberta and Canadian Bar Association.
  • Recognized in the 2015 edition (and since 2011) of Who's Who Legal:  Canada (Insurance and Re-Insurance).
  • Recognized in the 2015 edition (and since 2011) of Who's Who Legal Canada (Product Liability Defence).
  • Recognized in the 2015 edition of Benchmark Canada — The Definitive Guide to Canada's Leading Litigation Firms & Attorneys as a "Local Litigation Star: Alberta" and a "Litigation Star: General Commercial, Insurance and Product Liability."
  • Recognized in the 2015 edition of the Canadian Legal Lexpert® Directory (Personal Injury).
  • Martindale-Hubbell® BV® Distinguished™ 4.4 out of 5 Peer Review Rated.
  • Presented a Certificate of Recognition by Alberta Culture and Tourism for the 2015 Stars of Alberta Volunteer Awards.​