Geneviève Bergeron  


Executive Summary

Geneviève specializes in intellectual property, information technology and commercial law. Her practice is focused on trademarks, domain names, copyrights, trade secrets, licensing, technology transfer, distribution and sub-contracting agreements, and all related agreements.

She is also involved in commercial regulatory practice and provides advice to clients on various commercial regulatory regimes, such as the Charter of the French Language.

Representative Work

  • Geneviève has extensive experience in trademark law, particularly in search opinions, clearances, oppositions and cancellation proceedings, property right transfers and the negotiation of trademark licensing agreements.
  • She is also experienced in the drafting of licensing, distribution and sub-contracting agreements dealing with all aspects of IT and IT law for clients in all types of businesses.
  • She gives advice on IP and IT aspects of transactions, including financing, mergers and acquisitions and joint ventures.
  • Geneviève has expertise in website-related matters, including the drafting of disclaimers, terms and conditions, on-line agreements, copyright and trademark use provisions, as well as policies on the protection of personal information (privacy).
  • She advises on the application of the provisions of the Charter of the French Language in the fields of IP and technology.
  • She also frequently deals with IP issues for clients such as Groupe Jean Coutu (PJC) Inc., Doris Hosiery Mills Ltd. (the SECRET product line) and Birks & Mayors Inc.

Publications & Presentations

Geneviève has participated in conferences for a number of organizations, including the Québec Bar ("Service de la formation permanente, Développements récents en droit de la propriété intellectuelle") and Les Éditions Yvon Blais.

  • Co-Author, "Developing an Iron Clad Integrated IP Strategy – to ensure maximum protection for SME's in advance of entering the U.S. market," Industry Canada Workshop, Montréal, March 27, 2014.
  • Author, "Révision de la jurisprudence marquante relative aux noms de domaine .ca à la suite des modifications apportées à la Politique de règlement des différents,", Développements récents en droit de la propriété intellectuelle, Vol. 375, Les Éditions Yvon Blais Inc, 2013.
  • Co-Author, "L'Office de la langue française du Québec restreint la portée de l'exception relative à la marque de commerce établie de longue date", BLG's IP Prosecution and Litigation News, Summer 2009.
  • Co-Author, "Quelques décisions-clés rendues en 2008 en matière de règlement des différends de noms de" (2009), Vol 21, No. 2, Les Cahiers de propriété intellectuelle, 2009.
  • Author, "Dot-CA Domain Name Dispute Resolution: Where Do We Stand Five Years After the Implementation of the CIRA Policy?", Vol. 1, No. 2, Revue de propriété intellectuelle, 2008.
  • Author, "Language Requirements in Québec Under the Charter of the French Language: What do you need to know", Développements récents en droit de la propriété intellectuelle, Les Éditions Yvon Blais Inc., Vol. 281, 2007. 
  • Author, "Règlement des diffé : Où en sommes-nous cinq ans après la mise en œuvre de la Politique de l'ACEI?", Développements récents en droit de la propriété intellectuelle, Les Éditions Yvon Blais Inc., vol. 281, 2007.
  • Co-Author, « Protection des marques notoires et théorie de la dilution : une analyse comparative du droit américain et canadien à la lumière de décisions récentes de la Cour suprême du Canada », Les Cahiers de propriété intellectuelle, Vol. 19, No. 1, 2007.

Rankings & Recognitions

  • Recognized as a 2019 and 2017 Acritas Star.
  • Recognized in the 2016 edition of the Legal 500 Canada (Intellectual Property).
  • Recognized in the 2019 edition (and since 2012) of World Trademark Review's WTR 1000 - The World's Leading Trademark Professionals (Prosecution and Strategy).
  • Martindale-Hubbell® AV® Preeminent™.