RICK MORELLI, The Record

Your business, like many other small and medium-sized enterprises in Waterloo Region and Guelph, probably collects personal information from customers for a variety of reasons.

These run the gamut from collecting information for a contest, sending out catalogues, inviting clients to a special event or asking customers for their postal code so you can assess how effective your "door drop" flyer campaign is in attracting customers to your outlet or office. more ...