Targeting the Canadian Consumer 

Traditional methods of marketing – advertisements, give-aways, promotions and contests – can still be an effective way to sell a product or service. However, newer online advertising tactics and technologies have now created opportunities to cast a wider net and build a truly global customer base. They have also created legal and business risks. Depending on the nature of the marketing activity adopted, many areas of law may apply, including anti-spam (CASL), competition, consumer protection, criminal, intellectual property, packaging and labelling, language and privacy laws.

Editors

Alexandra Nicol
ANicol@blg.com
514.954.3158

 

Expertise

Advertising, Marketing and Sponsorship Law
Business and Corporate Commercial
Canada’s Anti-Spam Legislation (CASL)