First national law firm website in Canada designed for mobile access

Toronto (April 5, 2013) — As part of the Firm’s ongoing commitment to professional and service excellence, Borden Ladner Gervais LLP (BLG) today launched its new website, BLG.com, offering unprecedented functionality for mobile access.  BLG is the first national Canadian law firm to build a website using responsive design — a technological advancement that addresses the massive growth in the mobile device market. The new website adapts automatically to the screen size of any desktop computer, laptop, mobile smart phone or tablet device.

“Ensuring that BLG.com meets the needs of our clients and stakeholders was paramount in developing our new website,” said Sean Weir, national managing partner at Borden Ladner Gervais LLP.  “Our focus is to offer timely, relevant and interactive content in an intuitive, user-friendly design.  Our aim is for BLG.com to be a leading source for the latest news, insights and information to navigate the legal landscape in Canada.”

The new website offers visitors more efficient access to BLG’s online resources, while high-level architecture and site components allow for improved functionality and features as technology advances. Other improvements include:

    • an advanced search function that allows the user to quickly and easily find information on the Firm, a practice group, a lawyer, publication, or contact information;
    • a sharing capability that makes it easier for users to download, print and share information; and
    • improved organization of BLG’s capabilities and the biographies of its professionals.

The BLG website redesign began in 2012 following extensive research and consultation with clients, industry market research, and best practices for website design both in and out of the legal sector. The Firm retained deecipher, a leading business-to-business marketing and brand firm that specializes in digital marketing, to develop the strategy and design for the new website.

About Borden Ladner Gervais LLP

Borden Ladner Gervais LLP (BLG) is a pre-eminent full-service, national law firm focusing on business law, commercial litigation and intellectual property solutions for our clients. With more than 750 lawyers, intellectual property agents and other professionals in six Canadian cities, BLG assists clients with their legal needs, from major litigation to financing and patent registration.

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For more information, please contact: 

Amanda McWhirter
Borden Ladner Gervais LLP
amcwhirter@blg.com
416.350.2676
Emma Capombassis
Ketchum Public Relations
Emma.capombassis@ketchum.com
416.355.7408