Executive Summary Section Content 1Product design and user experience are becoming increasingly important to the value proposition and success of many companies. Protecting the aesthetic appearance of your product is a key part of a comprehensive IP strategy. Industrial designs (design patents in the United States) can provide effective protection against competitors, particularly in industries susceptible to imitation and copying, such as:transportmachinerysmall/large appliancesfurniturefixturesgarments and footwearcomputerselectronics andother consumer productsOur team is experienced in working with clients in these industries, as well as on increasingly important designs including electronic icons and graphical user interfaces, and designs in which colour is now protectable as part of a design.We have helped our clients with over 4,000 industrial design applications and registrations. As leaders in industrial designs in Canada, our partners co-authored the Canada chapter in the Wolters-Kluwer publication Design Rights: Functionality & Scope of Protection. Publications & Presentations Section Content 2 Industrial Design Reference Guide(PDF, 134 KB) "Design Rights: Functionality & Scope of Protection" (Canada chapter), Wolters-Kluwer, 2017. "Using the New Canadian Industrial Design Practices to Your Advantage," November 2018.